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Privacy Policy

Introduction

At HOP, we take your privacy seriously. This Privacy Policy explains what personal data we collect, why we collect it, how we protect it, and what your rights are.

Who we are

HOP is responsible for the processing of your personal data as described in this Privacy Policy.
 

Company details: House of Performance
Contact: info@houseofperformance.agency

Privacy contact person: Thomas Cortebeeck – info@houseofperformance.agency

Definitions

  • Personal data: Any information relating to an identified or identifiable natural person.

  • Processing: Any operation performed on personal data (e.g. collecting, storing, using, or deleting).

  • Data subject: The individual whose personal data is processed.

  • Data controller: House of Performance, who determines the purposes and means of processing.

  • Data processor: Any third party processing personal data on our behalf.

  • Cookies: Small text files stored on your device to enhance user experience.

What data do we collect?

We may process the following categories of personal data:
 

  • Identification data: Name, email address, phone number.

  • Usage data: IP address, browser type, interactions with our ads and website.

  • Financial data: Only if necessary (e.g. invoice or payment processing).

  • Other data: Any information provided via contact forms, emails, or discovery calls.

Why do we process your data?

We process personal data for the following purposes:

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  • To deliver our marketing services and campaigns.

  • To communicate with clients, prospects, and applicants.

  • To analyse and optimise advertising campaigns.

  • To improve our website and user experience.

  • To comply with legal obligations.

Tools and international transfers

We use the following marketing and analytics tools:
 

  • Meta Ads (Facebook, Instagram) – for online advertising.

  • Google Ads & Google Tag Manager – for campaign management.

  • Google Analytics – for website analysis.
     

These tools may involve data transfers outside the European Economic Area (EEA). Where required, we use Standard Contractual Clauses (SCCs) and perform Data Transfer Impact Assessments (DTIAs).

Cookies

We use cookies to:
 

  • Ensure the technical functionality of our website

  • Analyse visitor behaviour and improve our services

  • Serve personalised marketing and advertising content
     

You can manage your cookie preferences at any time via your browser settings or our cookie banner when visiting our site.

How we protect your data

We apply appropriate technical and organisational measures, such as:
 

  • Encryption of personal data

  • Access control and secure login procedures

  • Internal audits and risk assessments

  • Staff training and confidentiality procedures

Retention period

We do not store your data longer than necessary. Specific examples:
 

  • Client data: Up to 5 years after last contact

  • Campaign data: Up to 26 months (Google Analytics default)

  • Job applicant data: Up to 12 months unless agreed otherwise

  • Invoicing data: 7 years (as required by tax law)

Your rights

You have the right to:
 

  • Access your personal data

  • Correct inaccurate or incomplete data

  • Request deletion ("right to be forgotten")

  • Restrict or object to processing

  • Receive your data in a portable format (data portability)
     

To exercise your rights, contact us at: info@houseofperformance.agency

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